In a September 2015 report, eMarketer quoted a Fractl and Moz study which found that 63% of U.S. millennials use ad-blocking software. I must admit, that despite working in digital … Read the whole story
In our increasingly digital-first world, 78% of U.S. marketers point to understanding marketing technologies as a particularly important skill critical to their mission. A … Read the whole story
Programmatic media traders are responsible for executing and optimizing media-buying strategies to meet specific KPIs for clients, requiring the use of quantitative and analytical … Read the whole story
A new study by WideOrbit finds that 73% of media buyers expect to spend up to half of their TV advertising budgets on programmatic … Read the whole story
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has … Read the whole story
AerServ, a mobile-first video mediation platform, announced a partnership with The Media Trust, a provider of real-time security and monitoring services for the digital … Read the whole story
A Google claim that marketers are losing up to 70% of "potential mobile shoppers" by relying on conventional demographic suppositions is the kind of … Read the whole story
The number of Programmatic Direct deals on DoubleClick AdExchange tripled in 2015, with the rate of growth on mobile far outpacing desktop. Google saw … Read the whole story
Korea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announced a partnership in Asia to bring addressable programmatic TV to the region. Read the whole story
Programmatic media platform Rocket Fuel announced that digital media veteran Rick Song will join the company as chief revenue officer. Read the whole story
Dun & Bradstreet announced a partnership with the Trustworthy Accountability Group (TAG) to help vet and verify the identities of digital advertising buyers, sellers, … Read the whole story