MediaPost Publications - Real-Time Daily 07/22/2016

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RTBlog

Why I Don't Use An Blocker -- And Why I Wouldn't Mind Trying One

by Tobi Elkin, Staff Writer

Why I don't use an ad blocker but will likely try one soon. Read the whole story

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Teads Advertising Suite Now Serves 360-Degree Outstream Video
by Philip Rosenstein
Teads, the native video advertising marketplace, has launched inRead 360. Advertisers can now serve immersive 360 video through Teads' programmatic platform enhancing the interactivity … Read the whole story
Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing
by Philip Rosenstein
A study released Thursday by ad-tech company Turn found that younger creatives in the U.K. are not entirely comfortable with using programmatic marketing solutions. Read the whole story