RTBlog
by Tobi Elkin, Staff Writer
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning with no intermediaries. Read the whole story
by Tobi Elkin, Philip Rosenstein
The blockbuster sale of Yahoo's core assets to Verizon Communications, announced on Monday, could generate deep shifts on the global advertising industry's playing field. … Read the whole story
COMMENTARY
by Todd Hinton
The reasons behind poor data quality are primarily the "three Vs:" volume, variety and velocity. There are tremendous volumes of data, too many types … Read the whole story
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by Laurie Sullivan
Verizon bought Yahoo's core assets for billions, but analysts and industry insiders can't seem to agree on which company got the better deal from … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Verizon's planned $4.8 billion acquisition of Yahoo should spur the FCC to move forward with tough privacy rules, consumer advocates say. Read the whole story
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by Tobi Elkin
Content discovery platform Taboola on Tuesday announced it acquired ConvertMedia, a provider of native in-feed video advertising. Read the whole story
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by Tobi Elkin
Ad-tech provider AppNexus announced a deal with Wayfair, an online purveyor of home furnishings and decor, that will offer the ecommerce giant access to … Read the whole story
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by Tobi Elkin
Aiming to improve attribution and ad verification, Flashtalking announced a partnership with Integral Ad Sciences (IAS) in which Encore by Flashtalking will incorporate IAS … Read the whole story
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by Philip Rosenstein
VertaMedia, the online video supply-side platform, announced Tuesday the appointment of Ian Newfeld as new head of North American Sales, to be based in … Read the whole story
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by Philip Rosenstein
Varick Media Management, the programmatic advertising firm, announced Monday its plan to expand into the Canadian market with the hire of Gabriel Dunlop. Dunlop … Read the whole story
by Wendy Davis
The industry's Trustworthy Accountability Group said today it has accepted 100 companies -- including Google, Facebook, WPP and Omnicom Media Group -- into its … Read the whole story
by Steve McClellan
With a remit to expand adoption of viewability, verification and anti-piracy best practices in international markets, Montgomery will work with GroupM's community of digital … Read the whole story