RTBlog
by Tobi Elkin, Staff Writer
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about what it all means is underway. Some industry executives have weighed in already, and RTBlog expects the speculation to … Read the whole story
by Joe Mandese
GroupM tapped Plista's Nicolas Bidon as CEO for EMEA at Xaxis and named Jana Kusick to succeed him as head of Plista, a data-driven … Read the whole story
by Philip Rosenstein
SITO Mobile on Wednesday announced the addition of video ad formats to its Real-Time Verified Walk-In products, providing real-time targeting, and data on video … Read the whole story
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by Philip Rosenstein
Today, PubMatic expands its executive board with the hire of Jeff Hirsch as chief marketing officer. The marketing automation software company previously had Kirk … Read the whole story
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by Tobi Elkin
Ad-tech firm GumGum on Wednesday announced the launch of AdBuilder, an online hub that enables marketers and agencies to customize, set up, edit, and … Read the whole story
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by Tobi Elkin
Global media company Matomy Media Group on Wednesday announced the launch of mtmy, a mobile-focused full-service ad agency. Read the whole story
by Ben Frederick
Ubimo customers will be able to understand not only which campaigns perform well, but which placements or publishers are driving more traffic, locations audiences … Read the whole story