Programmatic marketing platform Rocket Fuel on Thursday announced new features that combine dynamic creative capabilities with its Moment Scoring technology. Read the whole story

Pandora on Thursday announced a new capability that enables advertisers to buy 100% in-view impressions across mobile in-app and desktop inventory. Read the whole story

Alphabet, Google's parent company, reported second-quarter 2016 earnings Thursday that beat analysts' expectations, but the cost per click (CPC) declined on Google-owned Web sites, … Read the whole story

BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certified Nielsen-owned eXelate's online B2B audience data, dubbed B2B X. Read the whole story

Marketers strive to understand interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness … Read the whole story