A new study finds that 65% of marketers and agency professionals polled think social platforms are the most important partners for digital video campaigns … Read the whole story

VideoAmp, a screen optimization platform for TV and video, has announced a partnership with programmatic advertising agency Varick Media Management. Varick will use VideoAmp's … Read the whole story

A report released by BIA/Kelsey forecasts a gradual increase in local programmatic TV ad buying over the next three years, gaining momentum after that. Read the whole story

Videology found that 41% of customers' campaigns that ran on its platform in Q2 requested ratings verification from a third-party measurement provider. Read the whole story

Ciceron, Minneapolis-based digital agency said it launched a Spotify programmatic campaign through a demand-side platform. Read the whole story

With ad-tech players starting to push native programmatic integrations with demand-side platforms (DSPs), how should marketers respond? Here are our top four tips for … Read the whole story

47% of the practitioners surveyed said people-based marketing was extremely important, followed by the ability to identify users across channels and devices (44%) and … Read the whole story