RTBlog
by Tobi Elkin, Staff Writer
Dentsu Aegis' programmatic arm Amnet has inked a deal with LinkedIn to enable it to partner closely on programmatic offerings in APAC. Read the whole story
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by Tobi Elkin
Global marketing technology firm Criteo reported financial results for the second quarter ended June 30, 2016: revenue rose 36% to $407 million, and revenue … Read the whole story
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by Tobi Elkin
Shares of Rubicon Project were downgraded from "Outperform" to "Market Perform," in a sign that the programmatic video marketplace is facing some "headwinds," specifically, … Read the whole story
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by Philip Rosenstein
Tech company AcuityAds on Wednesday launches its AcuityAds Hybrid Program to tackle the lack of programmatic knowledge among in-house marketing teams. Read the whole story
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by Philip Rosenstein
Lucas Mentasti has been promoted to CEO of Xaxis Latin America, after serving of managing director of the same region. Read the whole story
COMMENTARY
by Michael Hahn, Bill Morrow
Programmatic advertising is growing exponentially, accounting for over 50% of all display advertising revenues, according to the Interactive Advertising Bureau. Yet such growth has … Read the whole story
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by Philip Rosenstein
SpotX, the video inventory management platform, announced Tuesday the addition of new mobile app data points to increase in-app video targeting capabilities. The platform … Read the whole story