RTBlog
by Tobi Elkin, Staff Writer
Rubicon Project's CEO admitted it. On a second quarter earnings call on Tuesday with analysts, Frank Addante said the company was late to the party on header bidding. Read the whole story
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by Tobi Elkin
Aiming to expand its focus on header bidding, AppNexus on Thursday announced the relaunch of its full header bidding stack of solutions, adding new … Read the whole story
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by Philip Rosenstein
AOL recently made three top-level hires in the APAC (Asia Pacific) region, preparing for an expansion in the region's ad-tech market. The new positions … Read the whole story
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by Philip Rosenstein
In a new partnership announced Tuesday, PubMatic will exclusively power the automation of ad buying across Proxama's app portfolio. Read the whole story
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by Tobi Elkin
Ad tech firm Sizmek is being acquired for $122 million by Vector Capital, a technology-focused private equity firm. Read the whole story
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by Tobi Elkin
CNN International Commercial on Wednesday said it will use Sharethrough software to help it place dynamic native and branded content ad formats in prominent … Read the whole story
by Joe Mandese
The Association of National Advertisers this morning called on the 4A's to "publicly clarify" its position on the ANA's recent media-buying transparency recommendations, and … Read the whole story
by Steve McClellan
The new offerings come in the wake of the firms' work for the National Association of Advertisers looking into the practices of media agencies. … Read the whole story
COMMENTARY
by John Motavalli, Columnist
The New York Times Co. announced dismal quarterly results even as Google announced Smart Bidding on DoubleClick Search, highlighting the inability of online publishers … Read the whole story
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by Richard Whitman, Columnist
Conduct a study that sends "shockwaves" through the advertising industry but doesn't name any names and then launch a new business unit to go … Read the whole story