RTBlog
by Tobi Elkin, Staff Writer
There's a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences -- and audiences are considerably more complex than merely accounting for
demographics … Read the whole story
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by Joe Mandese
MDC Partners' Varick Media Management this morning unveiled the release of RECO, a proprietary decisioning engine capable of analyzing and optimizing a programmatic campaign's … Read the whole story
COMMENTARY
by Sanjay Dholakia, Op-Ed Contributor
I admit it -- I still have a Yahoo email address. Although I rarely use it, it still made me pay attention when Verizon … Read the whole story
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by Tobi Elkin
More than 70% of publishers conduct their media sales using programmatic tools, according to a report from AOL Platforms. Read the whole story
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by Philip Rosenstein
Sizmek today announced enhancements to StrikeAd, its mobile-first programmatic media solution for brands and trading desks, and introduced a partnership with Dailymotion Exchange (DMX). Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Spot.IM has closed a Series A funding round worth $13 million to build out its platform. The technology gives visitors to sites like News … Read the whole story