RTBlog
Ad-tech firms continue to try to get around Google's DoubleClick for Publishers with their own solutions and header bidding. Read the whole story
Dentsu Aegis this morning said it has acquired a majority stake in Merkle Group, one of the largest and fastest-growing performance marketing agencies in … Read the whole story
A new study that measures the impact of personalization on digital advertising performance finds that consumer engagement with online advertising increases by 3x when … Read the whole story
Independent ad-tech developer Sonobi announced Thursday the establishment of a European hub in London. Read the whole story
Oracle's data analytics will allow Forbes to work with ad partners to develop custom segments. The company's technology helps the publication target consumers across … Read the whole story
- COMMENTARY
A BIA/Kelsey report released this week forecasts that local PTV will start to take off over the next three years, building momentum along the … Read the whole story
