RTBlog
by Tobi Elkin, Staff Writer
Ad-tech executives say Dentsu Aegis' move to take a majority stake in Merkle is a smart move that enables the Japanese holding company to expand its presence in the U.S., … Read the whole story
-
by Philip Rosenstein
Programmatic firm Simpli.fi, announced Tuesday that it delivered over 50% of its impressions to mobile devices in the month of July. Growth of programmatic … Read the whole story
-
by Tobi Elkin
TubeMogul shares plummeted more than 20% in late trading on Monday after the company's disappointing Q2 earnings report and forecast came in much lower … Read the whole story
by Tobi Elkin
Smart AdServer, a provider of publisher-focused ad-tech services, on Tuesday named marketing veteran Corey Kronengold to the post of chief marketing officer. Read the whole story
-
by Tobi Elkin
Programmatic media services firm Goodway Group on Tuesday announced it named John Merryman to the post of chief technology officer, a newly created role. Read the whole story
by Ben Frederick
Apple has reportedly acquired machine learning and artificial intelligence startup Turi for $200 million. Turi has created a software platform for companies to build … Read the whole story
-
by Richard Whitman, Columnist
In today's self-serving research-related news, Jivox is out with a study that claims -- surprise, surprise -- personalized ads perform a whole lot better … Read the whole story