RTBlog
by Tobi Elkin, Staff Writer
Programmatic is evolving differently in Western Europe and Asia. Mobile platforms are key for implementing programmatic and retargeting campaigns. Read the whole story
-
by Tobi Elkin
Oracle Data Cloud on Friday launched a business-to-business (B2B) audience data marketplace that aims to make programmatic and data-driven B2B marketing easier to do. Read the whole story
by Philip Rosenstein
With millions across the world tuning into the Olympic games on various devices, brands and advertisers are thinking strategically about how best to accurately … Read the whole story
-
by Tobi Elkin
Outstream video ad provider Teads announced two key hires as it steps up expansion in the Asia-Pacific region. Read the whole story
-
by Tobi Elkin
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of the IAB Performance Committee, on Thursday announced an overhaul of its Attribution Primer. Read the whole story
COMMENTARY
by Romain Job, Op-Ed Contributor
The past months have seen a lively discussion about holistic yield management (HYM) and header bidding (HB). Let's outline the differences. Read the whole story
COMMENTARY
by Andrea McFarling, Op-Ed Contributor
In an age where almost everything has become tailored to personal preferences -- from Netflix recommendations to one's Pandora playlist -- consumers not only … Read the whole story