RTBlog
by Philip Rosenstein, Staff Writer
We've all heard of first and third-party data, the bedrock of the data-marketing landscape. Second-party data is a bit more obscure, but if the initial apprehension around sharing private customer … Read the whole story
COMMENTARY
by Ruth Arber, Op-Ed Contributor
Facebook recently announced that it is shutting down its desktop ad exchange FBX -- but what does this mean for advertisers? Read the whole story
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by Tobi Elkin
Lotame announced the launch of a data product that can be integrated with marketers' existing first-party data to help them gain a more complete … Read the whole story
COMMENTARY
by Karlene Lukovitz
NBC's press briefing on August 11 -- Day 6 of the Rio games -- was notable for its confirmation of how streaming, mobile devices … Read the whole story
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by Tobi Elkin
Magnetic is a company that provides an enterprise marketing platform with media execution. Just don't call it an ad-tech firm. Think of it more … Read the whole story