VideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (ATV) aimed at combining the reach of cable TV with the targeting capabilities … Read the whole story

Being an ad guy at heart, and one who specifically grew out of media, I love seeing the role of media professionals become front … Read the whole story

Ad-tech firm Videology announced that it has enhanced its ability to use predictive targeting to improve its performance against Nielsen's Digital Ad Ratings (DAR) … Read the whole story

The outcome of the ongoing battle between Facebook and Adblock Plus will have sweeping ramifications for programmatic advertising. Read the whole story

Advertising automation platform AudienceScience announced that it has opened an office in Shanghai to offer data management and programmatic buying capabilities. Read the whole story