Online publication The Drum and the Trade Desk have partnered to analyze the state of programmatic video in 2016, releasing a study showing rapidly … Read the whole story

Most people in ad-tech land have heard of Xaxis, WPP's programmatic media unit. But what about Xaxis Ad Labs? It's a business unit within … Read the whole story

While an agreement between all parties involved in delivering a campaign was all that was necessary to implement viewability standards on desktop, mobile has … Read the whole story