RTBlog
by Philip Rosenstein, Staff Writer
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digital ads to drive offline purchases, according to an Accordant Media study that shows a significant lift up and … Read the whole story
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by Tobi Elkin
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics and Bid Error Report, tools designed to reduce friction in programmatic buying and … Read the whole story
COMMENTARY
by Karlene Lukovitz
Firms that manage databases on each side of the political aisle announced partnerships with television data providers, enabling campaigns to use viewership behavior to … Read the whole story
by Laurie Sullivan
A consortium of Chinese investors led by Zhiyong Zhang, chairman of Beijing Miteno Communication Technology, have acquired the ad tech startup Media.net for about … Read the whole story
COMMENTARY
by Laurie Petersen
CA Technologies is getting exposure for its data-centric API management tool through a CNN election app. Read the whole story
by Joe Mandese
Mobile ad developer MediaBrix this morning announced a new round of venture funding and a new key member of its management team: Richard Kosinski, … Read the whole story
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by Joe Mandese
Centriply, a promising demand-side platform leveraging technology and data to help agencies and advertisers buy targeted TV audiences programmatically, this morning announced it will … Read the whole story