RTBlog
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digital ads to drive offline purchases, according to an Accordant Media study that shows a significant lift up and … Read the whole story
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics and Bid Error Report, tools designed to reduce friction in programmatic buying and … Read the whole story
- COMMENTARY
Firms that manage databases on each side of the political aisle announced partnerships with television data providers, enabling campaigns to use viewership behavior to … Read the whole story
A consortium of Chinese investors led by Zhiyong Zhang, chairman of Beijing Miteno Communication Technology, have acquired the ad tech startup Media.net for about … Read the whole story
- COMMENTARY
CA Technologies is getting exposure for its data-centric API management tool through a CNN election app. Read the whole story
Mobile ad developer MediaBrix this morning announced a new round of venture funding and a new key member of its management team: Richard Kosinski, … Read the whole story
Centriply, a promising demand-side platform leveraging technology and data to help agencies and advertisers buy targeted TV audiences programmatically, this morning announced it will … Read the whole story
