RTBlog
Craig Key, SVP of Media at space150, says ad blocking offers an opportunity to experiment on new platforms in order to create stronger connections with consumers. Read the whole story
Time Inc. announced that it has selected programmatic marketplace Index Exchange as its primary header bidding wrapper partner. Time Inc. ad inventory will now … Read the whole story
- COMMENTARY
"Brands and agencies that understand the nature of cross-platform audiences will be best positioned to understand the modern consumer," said Aaron Fetters, SVP of … Read the whole story
Dstillery and White Ops have announced an expanded partnership that will combine Dstillery's audience engagement platform with White Ops' sophisticated invalid traffic (SIVT) accredited … Read the whole story
COMMENTARYIPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuitive -- at least until she explained it -- research findings on "viewability" … Read the whole story
Marketing technology firm Magnetic on Wednesday named Paul Phillips its chief data officer. Read the whole story
- COMMENTARY
In their pursuit of an increasingly audience-centric approach, what sort of hurdles are agencies facing? It's a long list, according to the experts at … Read the whole story
Speaking at the Programmatic Insider Summit Tuesday, Assembly Chief Digital Officer Jeff Liang said the big breakthrough in targeting will be in unlocking the … Read the whole story
- COMMENTARY
No amount of data is going to enable the level of ad personalization that brands are looking for, according to Matheus Barros, Founder & … Read the whole story
Targeting and reaching users on whichever device they may be on at a given time is increasingly the norm in the programmatic advertising practice. … Read the whole story
During a panel on ad blocking at MediaPost's Programmatic Insider Summit, agency pros were divided on what a post-ad blocking ad experience looks like. Read the whole story
That was one finding from an IPG Media Lab study, "Putting Science Behind The Standard." Attendees at a MediaPost conference in Lake Tahoe today … Read the whole story
