Programmatic cloud marketing and prediction management platform Wise Data Media on Monday entered into an exclusive strategic partnership with video-on-demand platform Distrify Media, which … Read the whole story

I've written a couple of times recently about my views on the rise of marketing technology and its implication for our industry. Lots of … Read the whole story

Extreme Reach, an enterprise cloud platform company that aids workflows for TV and video ads, has announced a partnership that enables Samba TV to … Read the whole story

Cross-channel marketing is already a daunting task when it comes to execution of each channel, considering planning, creative, and vendor communication challenges. And then … Read the whole story

WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrated with third-party ad tech and martech platforms, including the Drawbridge Cross-Device Platform. Read the whole story

Online mattress delivery upstart Casper started small with its programmatic efforts when the brand launched its first digital marketing campaign a few years ago, … Read the whole story

It's hard to communicate the value proposition of a brand in a small banner ad, Terri Rockovich, VP of Acquisition, Casper notes during her … Read the whole story