AdTheorent, a predictive targeting digital ad network, announced Monday the results of the "Crawlers for Ballers" cross-screen campaign promoting Trolli's Sour Brite candy. The … Read the whole story

While the television inventory available through programmatic buying has indisputably broadened in the past year, in particular, some pros believe that the industry may … Read the whole story

Interactive video provider Fuisz has partnered with ad platform Sizmek to enable brands to build shoppable, click-responsive video ad experiences. Read the whole story

Mayur Gupta, SVP in charge of digital at Healthgrades, discusses how it parses data and measures channel performance to help both patients and hospitals. Read the whole story

The Trade Desk, Inc. on Monday appointed Mark Kirschner chief marketing officer (CMO). Kirschner, most recently CMO for eBay Enterprise, will lead The Trade … Read the whole story

MODERATOR Paul Wille, President, Chief Performance Officer, Swift. PANELISTS Bill Burkart, President/COO, Wunderman Data Management; Min Cho, Sr. Director, Digital Marketing, Cars.com; Kielley Young, Manager, CRM Campaign … Read the whole story

KEYNOTE Ian Johnson, EVP, Managing Director for Global Products, Cadreon  Find the rest of this session, and more, at our Programmatic Insider Summit Agenda page. Read the whole story