RTBlog
by Tobi Elkin, Staff Writer
Pandora's Sponsored Listening ad program, which launched last year, is an interesting advertising business model and shows how the contract between consumer and advertiser can work. Read the whole story
by Tobi Elkin
Global data provider Equifax announced that its IXI Services unit and Adobe have teamed up to make IXI's Digital Targeting Segments available as a … Read the whole story
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by Philip Rosenstein
Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native ads being placed … Read the whole story
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by Philip Rosenstein
MediaMath's educational arm, the New Marketing Institute (NMI), announced on Tuesday the formation of an advisory board to serve as a resource to explore … Read the whole story
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by Tobi Elkin
Native ad-tech platform Nativo has expanded into Europe, opening an office in London and appointing a managing director. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Transparency and media planning via AI? The future could be arriving sooner than you think. Read the whole story