RTBlog
Pandora's Sponsored Listening ad program, which launched last year, is an interesting advertising business model and shows how the contract between consumer and advertiser can work. Read the whole story
Global data provider Equifax announced that its IXI Services unit and Adobe have teamed up to make IXI's Digital Targeting Segments available as a … Read the whole story
Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native ads being placed … Read the whole story
MediaMath's educational arm, the New Marketing Institute (NMI), announced on Tuesday the formation of an advisory board to serve as a resource to explore … Read the whole story
Native ad-tech platform Nativo has expanded into Europe, opening an office in London and appointing a managing director. Read the whole story
- COMMENTARY
Transparency and media planning via AI? The future could be arriving sooner than you think. Read the whole story
