RTBlog
The U.S. is the largest market for programmatic display advertising, with more than two-thirds of all digital display advertising purchased programmatically, according to Research and Markets, Read the whole story
Extreme Reach, an enterprise cloud platform company that aids workflows for TV and video ads, announced Wednesday a partnership with programmatic TV ad platform … Read the whole story
- COMMENTARY
Non-viewable ads are unacceptable. That's why the Interactive Ad Bureau UK plans to review its viewability principles by 2017, while various U.S. vendors are … Read the whole story
The GenZ group is one-third more likely to watch video on a phone each day than it is to watch video on TV. Read the whole story
COMMENTARYSince Google commands so much clout at the search level, they will rule in programmatic advertising, right? Not so fast - there's an increasing … Read the whole story
