MediaPost Publications - Real-Time Daily 09/02/2016

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

RTBlog

Brain Drain: Ad Tech/Martech's Hunt For Talent

by Tobi Elkin, Staff Writer

As the Labor Day weekend zooms into view -- okay, it's here -- and Q4 looms large, agencies, ad tech, and martech companies are on a hunt for talent. The … Read the whole story

Read Now »

A Q & A With The Trade Desk's New CMO Mark Kirschner
by Tobi Elkin
The Trade Desk named Mark Kirschner to the role of CMO earlier this week. Kirschner says programmatic shows potential in trying to answer marketers' … Read the whole story
Programmatic TV Growing, But A Number Of Barriers Stand In Its Way
by Philip Rosenstein
The programmatic TV (PTV) ecosystem is growing, but a 4C white paper on the subject points to a number of barriers that are inhibiting … Read the whole story
Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
by Tobi Elkin
For its third acquisition this year, Dentsu Aegis Network announced it will acquire programmatic firm Accordant Media. Read the whole story