Samba TV announced Wednesday that it has partnered with MediaMath to provide advertisers with audience targeting tools and custom segmentation. Read the whole story

Digital marketing company Matomy announced Wednesday the release of its myDSP service, a new self-serve demand-side platform that consolidates the steps marketers take to … Read the whole story

Mobile data exchange adsquare announced the launch of a private marketplace (PMP) and said it has added new data providers. Read the whole story

Video inventory management platform SpotX announced a partnership with LiveRamp that will offer publishers the ability to match online and offline data and provide … Read the whole story

SimilarWeb on Wednesday announced the appointment of Carla Bourque as chief commercial officer, a newly created position. Read the whole story

Television has never before presented such a mixed bag of complex new challenges and equally complex new opportunities, observes Initiative's chief investment officer Maureen … Read the whole story