LinkedIn announced it will offer conversion tracking, a new feature that aims to make it easier for advertisers to track the results of their … Read the whole story

Video ad-tech company Unruly on Thursday announced partnerships with Nielsen, Affectiva, Moodagent and Kent State University to bring emotional intelligence to digital advertising. Read the whole story

The Trade Desk filed an amended S-1 this week that reveals a projected valuation of between $550 million and $600 million. Read the whole story

Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS), offering IAS Enhanced Video Quality Metrics on its demand-side platform (DSP) to … Read the whole story

Clypd, an audience-based sales platform for TV advertising, announced the appointment of Henry Rivero as general manager of Europe. Rivero is tasked with building … Read the whole story

Quantcast, an ad tech company, announced the appointment of Keith Lorizio to the role of vice president of North America sales. Read the whole story

The Exchange Lab, a programmatic unit within GroupM Connect, announced the appointment of Penny Harris as SVP of International Business Development. Read the whole story

You've probably heard the news: France-based Criteo and rival U.S. firm SteelHouse are locked in an ugly legal dispute, and the allegations on both … Read the whole story

Juniper Research says machine learning algorithms are expected to generate around $42 billion in annual advertising revenue by 2021, up from around $3.5 billion … Read the whole story

It's an exciting time to be involved with the data coming in across many TV/video platforms. But, "the challenges are obvious," says Ashwin Navin, … Read the whole story