Cross-screen ad platform Sizmek announced Wednesday the release of Sizmek Programmatic Creative. The self-serve product gives marketers the opportunity to visualize campaign strategy with … Read the whole story

Smart publishers who have embraced header bidding -- and now, starting with Time Inc., header bidding wrappers -- should move to an even better … Read the whole story

According to Wise Data Media, the Democratic and Republican conventions in July strongly impacted fill rates and overall CPMs in the digital ad markets … Read the whole story

First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher … Read the whole story

Ad management company Sizmek has released a self-serve programmatic creative offering that is said to include rich media and dynamic creative ostensibly making it … Read the whole story