RTBlog
by Tobi Elkin, Staff Writer
Existing ad metrics may perpetuate ad blocking, according to ad tech firm SourceKnowledge. Read the whole story
by Joe Mandese
Having established a strong foothold with advertisers and agencies buying programmatic media, ad-fraud detector White Ops is ramping up its exposure on the supply … Read the whole story
COMMENTARY
by Zach Schapira, Op-Ed Contributor
There is a lot of confusion in the market about the difference between programmatic targeting and creative targeting. For some advertisers, there is no … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Surely intrusive ads can only be countered by the publishers who offer them? The Coalition For Better Ads needs publishers more than responsible advertisers … Read the whole story