Monday, September 19, 2016
RTBlog
Existing ad metrics may perpetuate ad blocking, according to ad tech firm SourceKnowledge. Read the whole story
Having established a strong foothold with advertisers and agencies buying programmatic media, ad-fraud detector White Ops is ramping up its exposure on the supply … Read the whole story
- COMMENTARY
There is a lot of confusion in the market about the difference between programmatic targeting and creative targeting. For some advertisers, there is no … Read the whole story
- COMMENTARY
Surely intrusive ads can only be countered by the publishers who offer them? The Coalition For Better Ads needs publishers more than responsible advertisers … Read the whole story
