RTBlog
by Tobi Elkin, Staff Writer
Despite bullish forecasts for programmatic TV, there are a few hurdles that must be overcome in order for more dollars to start flowing into the channel. Read the whole story
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by Tobi Elkin
Marketing campaign software platform Percolate announced new product features that will offer marketers a single system from which to plan, create, execute, and optimize … Read the whole story
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by Tobi Elkin
Jelli, a programmatic platform for radio, said its SpotPlan programmatic radio self-service buying platform is now available for general release after a small release … Read the whole story
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by Philip Rosenstein
4C Insights, the data science and media technology company, announced on Tuesday the finalization of a $26 million series C financing round. Read the whole story
by Wayne Friedman
Two out of three Millennials use an ad blocker on a desktop or mobile device, according to a new study. Anatomy Media says this … Read the whole story
by Joe Mandese
When it comes to managing their digital campaigns, marketers increasingly face a Hobson's choice. They want greater transparency and access to data about the … Read the whole story
COMMENTARY
by Dave Ragals, Op-Ed Contributor
As advertising and marketing technology continues to evolve, digital marketers are increasingly grappling with the question of how to use it best -- and … Read the whole story