It's an exciting time for demand-side platform The Trade Desk-it's set to go public on the Nasdaq this week. And, notably, the company amended its public filing with the Securities … Read the whole story
While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent … Read the whole story
According to a new Ooyala study on second-quarter video usage released Wednesday, mobile devices now account for 51% of all online video views -- … Read the whole story
Cross-channel advertising platform TubeMogul announced a revamp of its display offering in order to increase accountability and improve the effectiveness in cross-channel brand and … Read the whole story
Ad management software firm WideOrbit introduced Radio Interchange, an automated solution for managing network and barter advertising at radio stations. Read the whole story
PubMatic makes two key hires to its management team in the roles of VP of publisher development, Americas, and VP of advertiser solutions, Americas. Read the whole story
"Can you send me case studies?" Everyone on the buy side has asked this question; everyone on the sell side has been asked. Underneath … Read the whole story
ISBA is helping advertisers to gain a better understanding of programmatic, but suggestions that this could help restore trust with agencies are probably overly … Read the whole story