RTBlog
With The Weather Company now a unit of IBM, RTBlog recently spoke with Jeremy Hlavacek, VP for global automated monetization about the business. Read the whole story
The Trade Desk had a coming-out party of sorts on Wednesday when it went public on the Nasdaq at a price of $28.75 per … Read the whole story
Integral Ad Science (IAS) announced on Thursday that the Media Rating Council (MRC) has given it accreditation for Sophisticated Invalid Traffic (SIVT) detection for … Read the whole story
AppsFlyer, a mobile advertising attribution and marketing analytics platform, released a report Thursday assessing the mobile app fraud landscape in 2016. Up to $100 … Read the whole story
Real-time information services provider Neustar announced a partnership with Facebook to launch advanced marketing analytics functions. The new capabilities will allow Neustar to implement … Read the whole story
Data company Factual announced the public beta release of Observation Graph, a new way of understanding the real world behavior of mobile users, and … Read the whole story
Heineken has an always-on search strategy, even when buying display ads. Not just the paid ad kind running on Google, Bing and Yahoo, but … Read the whole story
Now that the ad industry has come to a consensus that the currency of digital media buying should be based on human, "viewable" impressions, … Read the whole story
- COMMENTARY
Advertisers trying to bring programmatic advertising in-house are a lot like college freshmen easing into their first semester. Parents aren't around to do dinner … Read the whole story
- COMMENTARY
It's now commonplace for media companies to execute distributed campaigns for marketers that span owned-and-operated sites, mobile apps, offline experiences, and fast-growing social platforms. … Read the whole story
