RTBlog
by Tobi Elkin, Staff Writer
Ad tech executives weighed in on The Trade Desk's IPO and differentiating factors. Read the whole story
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by Tobi Elkin
A new Forrester report projects that the market for tools for managing Big Data will grow by double-digit rates. Read the whole story
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by Tobi Elkin
RTB House expands in the Middle East and Africa with a new branch in Dubai and a new business development director for the region. Read the whole story
by Joe Mandese
The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That's among the … Read the whole story
COMMENTARY
by Stephen Taylor, Columnist
If programmatic video is the future of advertising, then, in the words of the great science fiction writer William Gibson, "The future is already … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Quick. Name one of the fastest-growing video ad units this year. You guessed mid-roll, right? Or maybe not. But this video workhorse ad unit … Read the whole story