RTBlog
by Tobi Elkin, Staff Writer
A new eMarketer forecast for programmatic ad spending in the U.S. predicts that spending in the segment will continue to grow at double-digit rates for the next few years. Read the whole story
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by Tobi Elkin
At an Advertising Week panel on the evolution of programmatic media, industry heavyweights shared their vision on whether programmatic has delivered on its promise … Read the whole story
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by Philip Rosenstein
IBM Watson has recently made a foray into consumer marketing, including initial relationships with Campbell's, Unilever, GSK and Toyota among others. At IAB MIXX … Read the whole story
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by Tobi Elkin
Video ad effectiveness provider Tremor Video announced that Jennifer Catto has joined the company as chief marketing officer. Catto assumes the role previously held … Read the whole story
COMMENTARY
by Evan Barocas, Op-Ed Contributor
Sophisticated marketers and the agencies that support them are beginning to look deeply at using deterministic data-that is, data collected firsthand, aggregated from sources … Read the whole story