RTBlog
by Tobi Elkin, Staff Writer
What is the promise and potential of programmatic? While programmatic has the potential to make the planning, activation, and optimization of advertising and media more efficient, the fundamentals of
advertising … Read the whole story
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by Tobi Elkin
Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, a suite of products to help merchants understand whether their digital advertising efforts … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
On the topic of attribution, marketing mix modeling didn't get much love from the pros at OMMA Programmatic, on Tuesday. "For traditional marketers, you … Read the whole story
by Steve McClellan
The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Speaking at OMMA Programmatic event, George Musi, senior vp and head of analytics & insight of Optimedia, says future programmatic deals need a lot … Read the whole story
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by Tobi Elkin
Tapad, a provider of cross-device marketing technology, announced a new metric for cross-device marketers it calls Viewable Exposure Time (VET). VET is a metric … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
What would Anheuser-Busch InBev change about its DMP? (It's Krux, if you're curious.) For starters, more second-party data would be nice, says Jonny Silberman, … Read the whole story
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by Tobi Elkin
Knotch, a provider of real-time intelligence on digital marketing, announced a redesign of its existing intelligence suite that will enable it to access to … Read the whole story
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by Tobi Elkin
Ad-tech firm AppNexus said LinkedIn display inventory is now available through its platform. The development means that advertisers can target LinkedIn's audience of more … Read the whole story
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by Tobi Elkin
The consensus at a panel during OMMA Programmatic is that prices are definitely going up for programmatic media. Of course media pricing often rises … Read the whole story
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by Philip Rosenstein
Marketers are having a hard time getting their attribution models right for in-app advertising. A further problem here is merging offline data with data … Read the whole story
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by Laurie Sullivan
A lack of standards, and less reliance upon them, could stifle advancements in advertising as the industry undergoes a huge transformation in the next … Read the whole story