News Corp announced a $10 million investment in AppNexus. And with that, the ad-tech giant's IPO drumbeat just got a little louder. Read the whole story
The advertising ecosystem has evolved rapidly in a really short period of time. It's transformed from an opaque landscape of automated display executions to … Read the whole story
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday … Read the whole story
We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a … Read the whole story
Today's marketers have a myriad of data and technology tools to use in their quest to target and engage with individual consumers. Between these … Read the whole story
The announcement that 27 big media brands will work with a cooperative digital advertising marketplace named TrustX should not be a surprise. We think … Read the whole story