RTBlog
After more than a decade of covering the industry's leading programmatic ad-tech players, I can tell you it gets harder and harder to tell their technology apart. As it turns … Read the whole story
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTech for Display. In partnership with LiveRamp, the product aims to connect online … Read the whole story
- COMMENTARY
Videa, the Cox Media Group supply-side platform, announced its official launch this week and Nielsen announced that it will expand its Portable People Meter … Read the whole story
Marketers will spend more to run ads through programmatic channels, but a study conducted in September shows a rise in the number who choose … Read the whole story
- COMMENTARY
There are many terrifying monsters, some set in ancient history, some living among us today, some as real as you and me, some as … Read the whole story
Data management platform Neustar has tapped Nick Hulse Chief Revenue Officer. Hulse, who joins from Boingo Wireless, where he was president, previously served as … Read the whole story
COMMENTARYDuring his OMMA Programmatic Keynote Interview with MediaPost's Real-Time Daily Editor Tobi Elkin, Jonny Silberman, Director of Innovation & Strategy, Anheuser-Busch InBev, reveals that … Read the whole story
- COMMENTARY
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricing, Quality, Availability", Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company, … Read the whole story
- COMMENTARY
Jim Lesser, President & CEO, BBDO San Francisco, shares his insight into what makes for good creative in a programmatic world during the OMMA … Read the whole story
- COMMENTARY
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichannel Success?" Nick Cavet, Associate Partner, Digital Strategy, VSA Partners, notes that offline … Read the whole story
