RTBlog
by Joe Mandese
After more than a decade of covering the industry's leading programmatic ad-tech players, I can tell you it gets harder and harder to tell their technology apart. As it turns … Read the whole story
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by Philip Rosenstein
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTech for Display. In partnership with LiveRamp, the product aims to connect online … Read the whole story
COMMENTARY
by Karlene Lukovitz
Videa, the Cox Media Group supply-side platform, announced its official launch this week and Nielsen announced that it will expand its Portable People Meter … Read the whole story
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by Laurie Sullivan
Marketers will spend more to run ads through programmatic channels, but a study conducted in September shows a rise in the number who choose … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
There are many terrifying monsters, some set in ancient history, some living among us today, some as real as you and me, some as … Read the whole story
by Joe Mandese
Data management platform Neustar has tapped Nick Hulse Chief Revenue Officer. Hulse, who joins from Boingo Wireless, where he was president, previously served as … Read the whole story
COMMENTARY
by Ross Fadner
During his OMMA Programmatic Keynote Interview with MediaPost's Real-Time Daily Editor Tobi Elkin, Jonny Silberman, Director of Innovation & Strategy, Anheuser-Busch InBev, reveals that … Read the whole story
COMMENTARY
by Ross Fadner
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricing, Quality, Availability", Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company, … Read the whole story
COMMENTARY
by Ross Fadner
Jim Lesser, President & CEO, BBDO San Francisco, shares his insight into what makes for good creative in a programmatic world during the OMMA … Read the whole story
COMMENTARY
by Ross Fadner
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichannel Success?" Nick Cavet, Associate Partner, Digital Strategy, VSA Partners, notes that offline … Read the whole story