RTBlog
It's not as if ad tech's universe is beginning to collapse, but some of the biggest players are beginning to consolidate. A day after marketing cloud giant Salesforce.com announced the … Read the whole story
Programmatic performance marketing platform Criteo this morning announced the acquisition of HookLogic, a privately held company that operates an audience exchange enabling brand marketers … Read the whole story
Salesforce.com has agreed to acquire Krux, a highly regarded independent data management platform, marking another prized DMP to become part of an even bigger … Read the whole story
PushSpring and comScore announced on Tuesday a partnership to introduce mobile audience segments derived from comScore's Mobile Metrix and PushSpring's App Graph data, usable … Read the whole story
- COMMENTARY
It's a multi-device, mobile-first world that's increasingly fragmented. And there is a marked shift in how companies are approaching identity solutions. Read the whole story
