RTBlog
by Philip Rosenstein, Staff Writer
As ad campaigns increasingly optimize for viewability, is there a reason to think twice about the appropriateness of focusing on that metric? Yes, there is -- according to a new … Read the whole story
by Joe Mandese
In a move that will help reduce the demand-side workflow associated with buying long-tail digital spectrum TV networks, Katz Broadcasting and Mediaocean announced a … Read the whole story
by Joe Mandese
Rubicon Project has named a former Google executive known for his mobile, video and in-app advertising development experience to the position of chief product … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
According to many sources from Forrester and beyond, this is the year when digital media ad spend surpasses TV. That's nice and all, but … Read the whole story
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by Philip Rosenstein
Mobile data platform TapFwd announced on Wednesday the release of its mobile data marketplace in conjunction with a $3 million seed round led by … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Facebook is taking on Craigslist and eBay directly, with a new mobile local - and probably international - classified ad feature called Marketplace, giving … Read the whole story