RTBlog
by Joe Mandese
When I ran into Paul Rostkowski and Keith Gooberman at Mitch Oscar's "Secret Society" meeting at Time Warner Thursday, I took a double take. It was the first time I'd … Read the whole story
by Sara Guaglione
Operative Media believes its SaaS programmatic advertising platform for publishers, Operative Compete, fills in a "missing piece of the programmatic puzzle for publishers." Read the whole story
by Joe Mandese
Kiosked, a programmatic platform that embeds ads into publishers' content, has promoted Antti Pasila to CEO from Chief Strategy Officer. Pasila, who co-founded the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online … Read the whole story
by Jess Nelson
Optimove has premiered a new customer relationship management (CRM) optimization tool that automates marketing campaign analysis to help pinpoint the most effective strategies to … Read the whole story