When I ran into Paul Rostkowski and Keith Gooberman at Mitch Oscar's "Secret Society" meeting at Time Warner Thursday, I took a double take. It was the first time I'd … Read the whole story
Operative Media believes its SaaS programmatic advertising platform for publishers, Operative Compete, fills in a "missing piece of the programmatic puzzle for publishers." Read the whole story
Kiosked, a programmatic platform that embeds ads into publishers' content, has promoted Antti Pasila to CEO from Chief Strategy Officer. Pasila, who co-founded the … Read the whole story
Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online … Read the whole story
Optimove has premiered a new customer relationship management (CRM) optimization tool that automates marketing campaign analysis to help pinpoint the most effective strategies to … Read the whole story