The ad industry has never had more people counting it than it does today, but for me, the most definitive source continues to be Interpublic's Magna Global unit. And it's … Read the whole story
The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands' Magna … Read the whole story
RadiumOne announced on Monday the release of Smart Links, a product that enables brands to ease customer journeys across platforms and devices from unique … Read the whole story
Livestreaming is starting to earn a place alongside traditional television programming formats and channels, and will only grow in importance, according to three media … Read the whole story
Adobe's Jeff Allen weighs in on attribution models and how to measure the customer journey. Read the whole story
There's no getting away it -- ad blocking is a racket, which makes it all the more puzzling that Google, Amazon and Microsoft should … Read the whole story