RTBlog
by Joe Mandese
The ad industry has never had more people counting it than it does today, but for me, the most definitive source continues to be Interpublic's Magna Global unit. And it's … Read the whole story
by Joe Mandese
The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands' Magna … Read the whole story
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by Philip Rosenstein
RadiumOne announced on Monday the release of Smart Links, a product that enables brands to ease customer journeys across platforms and devices from unique … Read the whole story
COMMENTARY
by Karlene Lukovitz
Livestreaming is starting to earn a place alongside traditional television programming formats and channels, and will only grow in importance, according to three media … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Adobe's Jeff Allen weighs in on attribution models and how to measure the customer journey. Read the whole story
COMMENTARY
by Michael Korsunsky, Op-Ed Contributor
There's no getting away it -- ad blocking is a racket, which makes it all the more puzzling that Google, Amazon and Microsoft should … Read the whole story