RTBlog
by Philip Rosenstein, Staff Writer
The explosion of digital advertising over the past years has caused huge problems of waste, fraud and general disengagement from traditional banner and video advertising. Native advertising has become
the … Read the whole story
by Joe Mandese
WPP programmatic media unit Xaxis has agreed to acquire Triad Retail Media, a supply-side platform for retail commerce sites that want to sell ad … Read the whole story
-
by Joe Mandese
Undertone, a division of ad-tech holding company Perion Network Ltd., has named Robert Schwartz president and general manager, and promoted Eric Franchi to senior … Read the whole story
by Philip Rosenstein
AOL and Integral Ad Science (IAS) announced on Thursday an expansion of its two-year relationship, with AOL integrating IAS pre-bid viewability targeting into its … Read the whole story
-
by Philip Rosenstein
LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed at unifying siloed data across on- and offline channels. LiveRamp offers the ability … Read the whole story