RTBlog
by Joe Mandese
It always tickles me when Wall Street's traders rate Madison Avenue's. Today, the equity research team at Wall Street's Raymond James & Associates initiated coverage of Madison Avenue's aptly named … Read the whole story
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by Philip Rosenstein
Sizmek announced on Monday the release of Ad Builder 2.0, an updated iteration of its rich-media authoring tool. This version includes an enhanced user … Read the whole story
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by Philip Rosenstein
Quantcast and the Association of National Advertisers (ANA) announced on Monday a strategic partnership through which Quantcast's Real-Time Advertising Academy (RTA) is being integrated … Read the whole story
by Joe Mandese
After half a century as a largely ad-supported publication, "The Atlantic" today will begin offering two options to readers: ad-supported or an ad-free fee, … Read the whole story
COMMENTARY
by Glenn Hansen
Saying B2B publishers are skeptical of programmatic trading is an understatement. Many see programmatic advertising as a direct threat to their core business. They … Read the whole story
COMMENTARY
by Aaron Doades, Op-Ed Contributor
While publishers have benefited from the ability to easily sell through new channels and finely target their audiences, they have also borne the brunt … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Addressable TV efforts offer plenty of hope to marketers, and the proof is easy to track: Did they watch the show? Starcom MediaVest Group … Read the whole story