RTBlog
by Philip Rosenstein, Staff Writer
The digital advertising ecosystem changes continually to keep up with new creatives and new applications of data. How will it cope with the advent of 360 video? While not completely … Read the whole story
COMMENTARY
by Joe Mandese
How the TV media-buying has changed. When I started out, liquor brands couldn't even advertise on TV. Gradually, over the years, they cracked into … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube Red wants to be "uniquely" YouTube. But what is that exactly? The $9.99 month service is competing with Netflix, Amazon and Hulu, but … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the … Read the whole story
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by Philip Rosenstein
On Monday, GumGum announced the promotion of Phil Schraeder to President and COO. Schraeder had formerly served as COO/CFO at GumGum. Read the whole story
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by Wayne Friedman
Addressable TV efforts offer plenty of hope to marketers, and the proof is easy to track: Did they watch the show? Starcom MediaVest Group … Read the whole story