RTBlog
It is widely acknowledged that The Trade Desk's initial public offering (IPO) was one of the best-performing IPOs of 2016. Read the whole story
In a bid to increase the relevance of ads delivered to consumers across desktop and mobile, the IAB Tech Lab on Wednesday released the … Read the whole story
Metamarkets, a provider of interactive analytics for programmatic marketing, said it has closed a $14.25 million credit facility with Wellington Financial LP and City … Read the whole story
DoubleVerify, a provider of authentication services for digital advertising quality and performance, has announced the appointment of Steve Woolway as SVP of business development. Read the whole story
According to a presentation at MediaPost's TV Insider Summit, a liquor brand was the first to break into a programmatic TV ad buy on … Read the whole story
- COMMENTARY
Advertising and marketing; these two words get thrown around quite often and many people think they're synonymous at first glance, but in reality they … Read the whole story
