RTBlog
by Tobi Elkin, Staff Writer
It is widely acknowledged that The Trade Desk's initial public offering (IPO) was one of the best-performing IPOs of 2016. Read the whole story
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by Tobi Elkin
In a bid to increase the relevance of ads delivered to consumers across desktop and mobile, the IAB Tech Lab on Wednesday released the … Read the whole story
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by Tobi Elkin
Metamarkets, a provider of interactive analytics for programmatic marketing, said it has closed a $14.25 million credit facility with Wellington Financial LP and City … Read the whole story
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by Tobi Elkin
DoubleVerify, a provider of authentication services for digital advertising quality and performance, has announced the appointment of Steve Woolway as SVP of business development. Read the whole story
by Joe Mandese
According to a presentation at MediaPost's TV Insider Summit, a liquor brand was the first to break into a programmatic TV ad buy on … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Advertising and marketing; these two words get thrown around quite often and many people think they're synonymous at first glance, but in reality they … Read the whole story