Ad tech iterates, at times, on a seemingly yearly or even monthly basis. What was yesterday's rage is merely a portion of tomorrow's advertising stack. Read the whole story
Outstream video provider Teads is now offering vertical video with a 360-degree function, enabling consumers to zoom in on a video to make it … Read the whole story
The U.S. advertising marketplace grew only modestly in September -- which nonetheless signals a healthy expansion, considering that it is posting off an August … Read the whole story
In the months since media-buying "transparency" has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication … Read the whole story