RTBlog
by Tobi Elkin, Staff Writer
Hundreds, maybe thousands of jobs, are available in the ad tech/martech sector. Their functions are more specialized than ever. Are these actual openings or are companies just testing the waters? Read the whole story
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by Tobi Elkin
The integration allows marketers to negotiate valuable inventory from more than 500 publishers. Read the whole story
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by Philip Rosenstein
In light of the planned closure of Facebook's ad exchange FBX, IgnitionOne has released results of its Q3 2016 Digital Marketing Report. The results … Read the whole story
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by Tobi Elkin
BlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operations in the U.S. in Boston. The company's BlueVenn Marketing Platform offers marketers … Read the whole story
by Wayne Friedman
Wall Street investors aren't so sure the nearly $85.4 billion deal that AT&T is proposing for Time Warner will be an easy ride. Early … Read the whole story
by Tobi Elkin
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketplace strategy, a newly created position. Read the whole story
COMMENTARY
by Tim Barnes, Op-Ed Contributor
Facebook’s recent revelation -- and subsequent apology -- that it had miscalculated video viewing times over the past two years was a bad piece … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution, according to Zaius, a B2C solutions provider. Read the whole story