Demand-side platforms are coming to the table with real budget for programmatic TV. A proposed merger of AT&T and Time Warner could only help things along. Read the whole story
Programmatic marketing platform Rocket Fuel Inc. reported third-quarter earnings late Tuesday, with net revenue of $62.6 million, slightly below the company's guidance of $63 … Read the whole story
GumGum, the computer vision platform for marketers, announced four key sales hires on Wednesday. Read the whole story
Roku will become the first streaming platform to enable syndicated measurement of video advertising through a comScore platform. Building third-party measurement directly into the … Read the whole story
While programmatic technology has focused on automating the buying and selling of digital advertising and has assimilated itself with display, video, and even native, … Read the whole story