Wall Street has its eye on the programmatic sector -- but, according to Youssef Squali, head of Cantor Fitzgerald's Internet & media equity research, … Read the whole story

I asked Rocket Fuel CTO Mark Torrance about Rocket Fuel's somewhat "disappointing" third quarter results and its stock price in an email interview. "My … Read the whole story

Mobile engagement platform SITO Mobile on Thursday announced a data partnership with marketing technology firm Ayuda[x] Inc. to offer real-time mobile location data to … Read the whole story

With apologies to "Glengarry Glen Ross," and its ABC ("always be closing") philosophy, the rise of programmatic means that publishers need to adopt a … Read the whole story

In a white paper, self-service programmatic ad platform Choozle found that 37% of agencies are undecided about whether they trust programmatic buying to execute … Read the whole story

Ad fraud is a hot topic for marketers right now. But there's another type of fraud they should be concerned about: attribution fraud. Read the whole story

Ad tech firm AppNexus announced the promotion of Ryan Christensen to chief operations officer and the appointment of Ben John to chief technology officer, … Read the whole story